- One of the most effective ways to market
- Low cost way to reach your customers
- Let us create a marketing campaign that keeps you in front of your customers!
Imagine combining the best of the Internet with print. Now you can with PURLs, or Personalized URLs. Each person on your mailing list gets a personalized digitally printed direct mail piece, which not only invites the user to participate using their real name, it also includes a personalized URL that will take them to their own personal landing page. For example, www.yourcompany.com/pamela.kenyon will take Pamela to her very own mini-site. These mini-sites welcome your visitors by name and are instantly personalized based on their preferences or browsing history at your website.
The benefit of PURLs:
- Reduce mailing costs.
- Increase direct mail response rates.
- Better understand your prospects desires.
- Instantly notify your sales team of new sales leads.
- Track response rates to campaigns in real time.
- Analyze why prospects responded to your mailing.
- Capture contact information electronically.
- Better educate your potential customers.
- Provide a unique, personal experience.